Coming Soon

A niche beauty brand, formulated with intention.

Rudi is the culmination of over 40 years in beauty and cosmetics. In-house formulas are developed for major brands generating in excess of $250 million in revenue, with products found on the shelves of leading retailers like Sephora, Sally Beauty, Ulta, Nordstrom, and Target, as well as top-selling listings on Amazon, now distilled into a line of our own, built on expertise, not trends.

Alexis, the founder's daughter and an experienced beauty brand consultant, works alongside him to guide Rudi's current and future products, bringing a next-generation read on trends, ingredients, and design that keeps the line modern and relevant.